Published in 2023, this study conducted in the US and the UK aims to help game publishers understand player behaviours, motivations and sentiment, while playing the game and in real life, in order to identify opportunities to make games more inclusive and representative.
A few key figures
51%
of US players consider diversity, equity and inclusion to be important.
42%
of UK players consider diversity, equity and inclusion to be important.
40%
of players in the US prefer to have the ability to completely customise their character, most preferring characters that look like them.